Showing posts with label Superbowl commercials. Show all posts
Showing posts with label Superbowl commercials. Show all posts

Wednesday, February 22, 2012

Racial ad removed from Senate campaigner's Internet activity

Continuing the half theme of Superbowl commercials, Michigan Senate campaigner Pete Hoekstra has removed his racially tinged Superbowl ad from his Facebook and Youtube pages, according to ABC News. (Of course, because anything on the Web stays on the Web, it will always be associated with him anyway. Silly man.)


The ad, which was only aired in Michigan, was certainly one of the more talked-about ads even if it wasn't one of the exciting ones. Personally, I think there's a bigger backlash against it than necessary, but that seems to be the way with everything these days. I have to admit the broken English was a bit much, as I'm sure there are plenty of people in China who know how to speak English--and probably better than their American counterparts. 

What I find interesting is that even though Hoekstra has removed the ad, he is still valiantly defending it as not being racial in any way, shape or form. Why is he bending to such pressure then if he still thinks he made the right call? Obviously he's trying to please both sides by catering to ethnic groups' whims on one hand and conservatives who hate the policies in place with China, but sooner or later he'll have to take a side. (Also, please. No, the ad's not as racist as having someone dress up pretending to be Chinese, but the background images and broken English clearly imply stereotypes that are reflected as being negative. There could've been a different route taken.)

Hopefully the situation will resolve itself quickly so we don't have to hear about it any more (though admittedly it hasn't gotten much Michigan press) and the action groups who are protesting the ad can find better examples to devote their time to. I'm sure they'll have plenty of work to do; people are always being insulted in one form or another.

Thursday, February 2, 2012

It's the most wonderful advertising time of the year

This weekend, as everyone knows, is Superbowl Sunday. Which means of course, that it's time to get together with a few friends, sit back, drink a lot and enjoy the best part of the game--the ads! Some this year have already been leaked, including a very funny one of Matthew Broderick for Honda:


The Superbowl is like the Olympics for advertisers--it's a chance for them to show their brightest and best stuff and win the equivalent of medals (i.e., large numbers of consumers flocking to their products, along with lots of Youtube views and bragging rights to the best ad.) I don't watch the Superbowl because I don't give two craps about pro football, so sadly I've missed out on quite a few good ads.

But that's what the Internet is for, right? Here are a couple of my favorite ads from Superbowls past:

#1: Betty White Snickers commercial (2010)
Seriously, you can NEVER, EVER go wrong with Betty White. And Snickers are good, too.

#2: Darth Vader Passat (2011)
How adorable is this little kid? And it's Star Wars! Yaaaaay Star Wars!


#3: Jerry Seinfeld and the Acura NSX (2009) 
I've always enjoyed Jerry Seinfeld's standup comedy, so this was a nice little treat when I found it.

I'm hoping that the majority of this year's ads will be good. Chances are I'll have to watch most of them online, unless the Superbowl starts at 7 instead of 8 like I'm thinking. (See? This is how little I know about it, I can't even say what time it starts.)

As for halftime, who cares?